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Advertisements by the Department of International Relations and Cooperation and its entities in The New Age since the inception of the newspaper
QUOTE
NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION NO: 3255 (NW4144E)
PUBLISHED IN INTERNAL QUESTION PAPER NO: 41-2012 OF 16 NOVEMBER 2012
MR D J STUBBE (DA) TO ASK THE MINISTER OF INTERNATIONAL RELATIONS AND COOPERATION:
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Whether (a) her department or (b) any entity reporting to her, placed any advertisements in The New Age since the inception of the newspaper up until the most recent date for which information is available; if not, in each case, what is the position in this regard; if so, (i) which entity placed the advertisements, (ii) on what date was each advertisement placed, (iii) what was the nature of each advertisement and (iv) what amount was spent on each advertisement;
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whether any of these advertisements were placed through the Government Communication and Information System (GCIS); if not, what is the position in this regard; if so, what are the relevant details of the advertisements placed through the GCIS;
- whether an independent analysis was conducted by her department prior to placing advertisements to ascertain whether The New Age is read by the intended target market; if not, why not; if so, (a) who conducted the analysis and (b) what were the main (i) findings and (ii) recommendations of said analysis;
- whether any independent studies of said advertisements were conducted to ascertain whether they were effective within the relevant target market; if not, why not; if so, (a) who conducted the analysis and (b) what were the main (i) findings and (ii) recommendations of said analysis?
REPLY:
1. (a) No (b) No
(i) N/A
(ii) N/A
(iii) N/A
(iv) N/A
2. N/A
3. N/A
4. N/A
UNQUOTE
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